Six practical checks for a website that is clear, useful and ready for its first visitors. Use this guide to plan the experience before adding more pages or tools.

Make the offer obvious

Read the homepage as a first-time visitor. Can you identify the business, the service and the next step without scrolling? Replace vague claims with specific descriptions of what customers can do.

Check names, locations, opening hours and contact details against your current business records.

Follow every customer path

Open every navigation link, footer link and primary button. Try each contact and booking route from the start to its final state. Make sure pages explain whether a form sends a request or confirms a booking.

Check legal pages and make sure customers can find the information relevant to their booking or purchase.

One useful question
What should your customer be able to do here — and where should that action appear in your business system?

Review on a small screen

Use a real phone where possible. Read the smallest text, open the menu and complete a form. Check that the page stays within the screen and buttons are easy to tap.

Compress large images and avoid loading media that visitors do not need immediately. A faster page should still preserve meaningful visuals and readable text.

Set up the final handover

Confirm the domain, HTTPS connection, backup arrangements and who will maintain the content. Assign ownership for enquiries and customer notifications.

After launch, repeat the main journey on the public URL. Schedule a follow-up review for broken links, outdated content and questions your first visitors ask.

Written by Promtys Editorial